It seems TV Siren, Betty Kyallo’s worst mistake was opening a salon and spa, flair by Betty on the same lane as her ex-friend, Susan Kaittany.
Despite a mutual silence between the two over their friendship woes, Kaittany seems to be on a mission to destroy Betty. Is it working? Be the judge.
In a recent interview, Kaittany dished out more punches at Betty Kyallo.
“I met Betty Kyallo when she was planning on getting married. It was a celebrity wedding. Thereafter we sponsored the wedding, we sponsored the honeymoon to Dubai and Mauritius and after that, we became friends. And of course having done the influencer marketing with her for our events and travel company, I really wanted them to be happy. I knew that if Kenyans saw them happy then definitely it would reflect very well on our company,” she said.
She added, “And that is exactly what happened. So I thought the same kind of marketing would work for Posh Palace. And that is why I brought her on board. Along the way, it did not work out, unfortunately.”
“I gave her that opportunity but of course, the thing about influencers is they are not used to having to give capital for anything. Or pay for anything. When you sink Sh40 million into a business, really, it cannot amount to influencer marketing. Then in that case, I can afford to pay an influencer marketer Sh200,000 per month for that service, if you compare it to the value of the business. So, that is why in the long run it just could not work.”
Revealing that she has no qualms with Betty robbing her of business, she said;
“Everyone has their hair done, from your mother down to the nanny. So there is enough for everybody. We need to employ our marketing strategies across the board. Also, possibly, people will walk into your store, not because of somebody, but because of the services you offer.”
She added; “In the long run you realise that people don’t even know who this influencer is. It is true, because the kind of clientele I attract don’t even know [her]. I did not know who she was when my husband was introducing me to her. I don’t watch TV. And who I am is my target audience. You could be popular in Kenya but you are not relevant to my target audience unless I am selling airtime or milk to the masses. Right?”